From the Pitch to the Platform: A Shared Commitment to Performance
Manchester City and VTEX. More than a partnership. A shared commitment to excellence and innovation.
For leaders who demand results
Elite athletes and global executives share a mindset: focus in raising the bar. Manchester City built a global community through data, connection and fan-first experiences. With VTEX powering the infrastructure, we’re shaping the future of commerce.
A global fanbase, a global commerce
Millions of fans connect with Manchester City daily, across every continent. With VTEX, the club is unifying commerce to deliver tailored experiences at scale. From São Paulo to Seoul, fans never log off - and neither should your brand.
Great players are grounded in strong foundations
Great performance, on the field or in business, starts with a resilient system you can trust. Manchester City’s digital strategy mirrors their play: data-driven, fast, adaptable, and resilient.
"The more of our commerce activity we can integrate in one place, which is where VTEX will help us, the more we get the opportunity to learn about what the fans want from us and serve them the right way." — Greg Swimmer, CTO at Manchester City
Leading brands are making smarter B2B commerce investments
VTEX Vision
"This partnership marks a turning point in how sports teams connect with their global community — through seamless commerce that brings fans closer, wherever they are." — Santiago Naranjo, CRO, VTEX
City Vision
"Partnering with VTEX strengthens our global commerce capabilities, using cutting-edge tech to create new possibilities for fans worldwide." — Greg Swimer, CTO, Manchester City
Partnership Announcement
Pitchside Insights
Recorded in Manchester, VTEX CRO Santiago Naranjo and Manchester City CTO Greg Swimer discussed how their partnership is transforming fan commerce, connecting stadium moments with global, always-on engagement, later shared exclusively with Insider Sport.
Transforming Digital Fan Commerce
