VTEX Chosen to Power Palmer Jane’s Online Cannabis Marketplace

November 18, 2020

NEW YORK, November 18, 2020 – VTEX, a multinational tech company that provides a global, fully integrated, end-to-end commerce solution, announced today it has been selected to power a marketplace for Palmer Jane, a software service provider that aggregates cannabis products and brands from licensed dispensaries to be marketed to nearby customers seeking health and wellness benefits.

The market value of the U.S. cannabis industry is projected to reach $35 billion annually by 2025, yet accessibility and distribution still remains a major challenge, and legislation varies from state to state. Palmer Jane’s ecommerce marketplace partners with local dispensaries and brands to promote online purchasing for nearby customers. By increasing consumer access to cannabis products via the marketplace, Palmer Jane aims to streamline the pickup and eventual delivery process for dispensaries, allowing them to serve more customers and increase their revenue.

“We feel so lucky to have found VTEX as a partner,” said Katharine Leonard, CEO at Palmer Jane. “Their technology and team allow us to focus on what matters most to Palmer Jane: introducing the health and beauty benefits of cannabis to women, and making products available to purchase online for pickup, and eventually delivered, from their local dispensary.”

By leveraging VTEX’s marketplace platform, Palmer Jane will be able to drive online traffic for dispensaries, and provide curated educational content and product selection for women who are looking for cannabis as an alternative medication — ultimately targeting its niche customer-base and making cannabis more accessible.

“As the cannabis industry continues to be a promising area of economic growth, distributors are looking for ways to connect with customers in both efficient and legally-regulated ways,” said Amit Shah, U.S. general manager and chief strategy officer at VTEX. “VTEX is excited to power Palmer Jane’s marketplace and build accessible avenues for cannabis distribution. All while supporting Palmer Jane’s mission of educating women on the benefits of cannabis as alternative medicine.”

Palmer Jane’s marketplace will be available to the public in January 2021.

To learn more about how VTEX is supporting companies like Palmer Jane, visit www.vtex.com.

About VTEX

VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.

About Palmer Jane 

Palmer Jane is the first female focused cannabis marketplace designed to provide curated educational content and product selection for women (and men) to purchase online from your local dispensary. Palmer Jane aggregates cannabis products in your area and provides an informative platform to filter those products to help you make the right purchase. Palmer Jane offers you the option for pickup and delivery (where available) so that you can do all your research and buying without having to spend too much time online or in the store.
Palmer Jane is headquartered in Denver, CO and will be available first in Colorado, and then across the United States and Canada. Visit www.palmerjane.com for more information.

November 18, 2020