06/02/ 2020 – Paris. Global eCommerce platforms VTEX and Lengow join forces to offer a dedicated application to ease expansion into new markets and channels for thousands of merchants online.
Combining VTEX’s unified cloud commerce, order management and marketplace solution with Lengow’s product data optimisation technology, mutual clients will benefit from a collaborative commerce framework that supports rapid growth of marketplace operators and sellers
Available in the VTEX Appstore, the Lengow application allows brands and merchants to quickly export product catalogues from their online store then publish on their chosen marketing channels such as marketplaces and product ads, to name a few. Online merchants can also import and manage their orders from Lengow-supported marketplaces like Amazon, eBay, Google Shopping and Zalando on the VTEX interface, allowing continuous updates to product listings through stock synchronisation. VTEX’s Customer Success teams can also manage their clients’ accounts directly from the Lengow platform, enabling them to optimise the publication and performance on all channels and ensure continuity throughout the distribution chain of their merchants’ products.
This partnership gives VTEX customers access to hundreds of marketplaces around the world by publishing and optimising all or part of their product catalogue in just a few clicks. It is also an opportunity for their customers, predominantly in North and South America with a growing number in Europe, to penetrate the European market by joining forces with the European leader in product feed management. The VTEX technology offers a new option for large European enterprises looking to benefit from a multi-channel, multi-tenant SAAS platform.
“We are delighted to establish this connection between two powerful e-commerce tools. The partnership will allow customers to expand their audiences via our platforms’ international reach, and present their products more easily in new markets” says Mickaël Froger, CEO of Lengow.
It is a partnership that will allow retailers to benefit from the performance of Lengow’s platform and its integrations, with more than 1600 marketing channels worldwide, as well as the advanced functionalities of VTEX’s solution that centralises and unifies the e-commerce experience.
Mariano Gomide de Faria, co-CEO of VTEX adds, “Joining forces with Lengow will give our customers more options to plug into new channels and marketplaces around the world, specifically in Europe where we’re seeing a growing amount of interest from our customers to sell into. We’re also happy to give Lengow merchants the capability to become a marketplace themselves, allowing them to tap into an ecosystem that can increase sales without additional operational costs.”
VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.
Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes, and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting platforms. Since 2009, Lengow has integrated more than 1,600 partners into its solution to provide a powerful platform to its 4,600 retailers and brands in 42 countries around the world.
More information on www.lengow.com