St. Croix’s Luxury Apparel Website Sees a Big Holiday Boost in Overall Sales with VTEX

December 9, 2020

The ecommerce platform switch leads to an overall increase in site traffic.

NEW YORK, December 9, 2020 – VTEX, a multinational tech company that provides a global, fully integrated, end-to-end commerce solution, announced today it was chosen to power St. Croix, a men’s luxury apparel brand handcrafted in the USA, to support the company’s creation of a new online platform in time for the 2020 holiday shopping season and improve website sales.

Since making the switch to VTEX in August, St. Croix has seen an increase in overall sales in the first three months compared to the three months prior, and more significantly has maintained sales in a year-to-year comparison within this year’s challenging retail climate.  St Croix is also seeing more site traffic across all devices.  

“With online business growth in mind, we chose to work with a platform that would give us everything we were missing in the past, such as improved filtering and search capabilities,” said Bernhard Brenner, president of St. Croix. “VTEX made this happen for us. Our company philosophy is to always create the very finest in what we produce, and now our online presence provides a vibrant method for conveying our core concept as a brand.”

St. Croix chose VTEX for its powerful search features and management tools, allowing the organization to build the online business it wants. The new platform has simplified

mobile shopping for St. Croix’s entire customer base, making it clear and easy to navigate. The ability to filter based on size, styles, and colors enables St. Croix to more easily serve its customers, especially in small or extended sizes. In fact, website sales of small and extended sizes have increased 20% in the first three months of the new website, expanding its underserved market.

“Building out your site in a way that is functional and easy-to-use for your customers makes all the difference in a retailer’s success, especially in this economic climate,” said Amit Shah, U.S. general manager and chief strategy officer at VTEX. “We’re thrilled to partner with St. Croix and enable them to better serve their customers by helping them find the luxury apparel that they’re looking for.”

The new site supports an integrated marketing strategy to build a brand that is consistent across online and physical stores.

Launching a new site for the 2020 fall and holiday shopping season can make or break a brand’s holiday success. So, partnering with the right commerce provider and getting the launch right was key to its success.

“VTEX has been amazing to work with,” continued Brenner. “We were so impressed by the partnership and communication we received while working with our implementation manager and the entire team at VTEX. Their guidance and expertise enabled us to build out a site in a thorough and timely manner.”

To learn more about how VTEX is supporting companies like St. Croix, visit

About VTEX

VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit to learn more.

About St. Croix Shops

St Croix Shops feature the St. Croix Collections, world-renown for distinctive fashion and craftsmanship of its American-made men’s luxury knitwear and jackets, using the world’s highest quality raw materials including Australian Merino wool, cashmere, silk and Egyptian cotton.  A coordinated line of Italian-tailored sport shirts, trousers, and hosiery is also represented in St Croix Collections.  All St Croix apparel is produced in limited quantities of each design and is available in its seven retail stores in premier shopping areas and online at

December 9, 2020