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Building A Digital Strategy For The Marketplace Era

In today’s rapidly changing digital landscape, more companies are turning to online marketplace models to grow their business. From establishing new revenue streams to breaking into new markets to defending against competitors – business leaders are thinking beyond traditional ecommerce approaches. By participating in and launching their own online marketplace organizations can explore new ways to deliver sustainable business success.

In this pre-recorded panel, Senior Research Director Allen Bonde of Forrester; Publicis Sapient’s Group Vice President, Jon Panella; and VTEX’s Executive Marketplace Analyst, George Chang discuss how leaders are leveraging marketplaces business models to stay at the head of the pack. Watch the panel to learn:

  • How to think beyond traditional ecommerce to develop a marketplace strategy of your own.
  • When it makes sense to invest in launching your own online marketplace and is it right for your business.
  • The key success factors for combining your existing commerce business with a marketplace approach.