The biggest fashion group in Brazil faced the challenge of going digital with VTEX, migrating seven websites in less than one year. All of this thanks to VTEX headless capabilities.Get the ebook now
growth after the first year of replatforming
increase in digital commerce during the pandemic
of revenue derived from digital commerce
In 2018, Grupo Soma opted to migrate to VTEX Commerce Platform, the first and only global, fully integrated, end-to-end commerce platform with native marketplace and OMS capabilities. By embracing an omnichannel approach, Grupo Soma saved expenses, time and efforts in their journey towards a superior shopping experience.
Moreover, thanks to VTEX’s flexibility, Grupo Soma could achieve their ambition of creating meaningful and productive connections – between their unique brands; between the myriad of possible sales channels; between internal business areas; between their store attendants and customers; between present and future times; and even between physical and virtual experiences.
Fulfilling that bold omnichannel vision pays off tremendously in the ever-changing retail climate.
“If we hadn’t had omnichannel, the pandemic would have been catastrophic for our company.”Alisson Calgaroto, Grupo Soma Director of Technology and Innovation