How Tekmovil built a customer-centric business using VTEX headless technology
Tekmovil wanted more efficient operations while building a customer-centric approach, which required a digital commerce technology that was both scalable and easily replicable.
Get the ebook now36 days
Launch of the first website
94%
Increase in number of sessions
116%
Increase in average duration session
Technology meets innovation to deliver an enhanced customer experience that drives results
As the base of Tekmovil’s ecommerce strategy, the company was eager to have two main elements: scalability and replicability. Knowing it would work with a small team to maintain the ecommerce channel, Tekmovil wanted a framework that was easy to upkeep and that would allow to allocate resources elsewhere.
That’s where VTEX came into the picture and Serrano highlights that, at the beginning of the talks between companies, Tekmovil signaled the importance of the IT responsibilities falling to VTEX because of the cloud nature of the VTEX Commerce Platform. Tekmovil was also attracted to the regional vision inside VTEX and the reach that its platform had inside of Latin America.
“We understood VTEX could be the right decision and we started talking about a roadmap for 5 or 6 countries in the long term. We knew VTEX’s architecture and knew the benefits of having a global team dedicated to integrations, updates and development.”
Cristian Serrano, Head of Tekmovil’s Ecommerce Business Unit
In this case study you’ll get an inside glimpse of how this project assisted Tekmovil’s success. This commerce story will uncover:
- How Tekmovil went live with their first site in 36 days.
- The foundations that allowed for a quick and successful implementation of new sites.
- How Tekmovil focused its strategy to enable better customer experiences.
