From Cart to Click: Redefining Digital Grocery Shopping with Composable Commerce

In partnership with VTEX, H Mart, the largest Asian-American supermarket chain in the U.S., transformed its ecommerce operations. This digital shift enabled H Mart to consolidate its systems for dry and fresh goods, providing a seamless shopping experience for customers across its 90+ locations in North America.

Successful Migration and Unified Commerce Experience

H Mart has successfully migrated from Adobe Magento to VTEX, launching two new online stores. The company consolidated their previously separate systems for dry and fresh goods into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf-stable and fresh products in the same cart, while also leveraging store inventory to provide real-time availability information and facilitate efficient picking and packing.

Seamless In-Store Picking and Precise Product Visibility

Key features of H Mart’s new ecommerce platform include the use of VTEX’s pick and pack app in the company’s stores to enable seamless in-store picking of products for online orders. By using VTEX’s franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer’s location, ensuring they only see products available locally. The platform also integrates with H Mart’s SAP ERP for category inventory and pricing, tax automation, and payment processing.

Enhanced Shopping Experience and Future Opportunities

“Our team really prioritized a quick go-to-market time to get our new online stores up and running, and VTEX made it happen,” said Vince Colatriano, Executive Vice President at H Mart. “They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring to our customers.”

With VTEX’s composable and complete digital commerce platform, H Mart is poised to revolutionize its ecommerce operations and deliver a superior shopping experience to its customers. This partnership represents a critical step in H Mart’s strategy to embrace digital innovation and enhance its market presence in the U.S.

We are incredibly proud to welcome H Mart to the VTEX family as our first major grocer in the U.S. This collaboration underscores our commitment to providing a modern and scalable digital commerce platform that caters to our clients’ unique needs. By leveraging VTEX’s platform, H Mart can deliver an enhanced shopping experience to its diverse customer base”

Mariano Gomide de Faria, founder and co-CEO, VTEX

*DISCLAIMER: All information and figures mentioned in the text above have been supplied and approved by H Mart (VTEX's customer).