Juliana Sánchez
Juliana Sánchez

VTEX passionate, digital native, challenge seeker, always in beta mode. With more than 14 years of experience, out of which 10 in ecommerce, I led amazing teams in companies such as Grupo Éxito, Cueros Vélez and now VTEX, helping change the retail world.

Written by Juliana Sánchez
Strategy

Conversational commerce: The hottest digital trend empowering B2C and B2B businesses

Here’s a fact: behind any type of business there’s a human being. So whether you’re in charge of…

Strategy

6 digital commerce trends to look out for in 2022

This year is almost over and most companies are facing financial planning for 2022. This means we’re required…

Strategy

5 omnichannel lessons for fashion enterprises

Nowadays, most shoppers are omnichannel customers, be it in the fashion market or another industry. The rapid development…