Given an unprecedented scenario like COVID-19, shaking shoppers’ confidence and risking their basic access to essential goods and services, consumer goods brands (CPG) have been prioritizing a direct-to-consumer (DTC) business model. But how should they strategize to expand an offering beyond basic product availability and accessibility?
Download this executive brief to learn the strategic reasons CPGs should be prioritizing a DTC model and the critical questions leaders should be asking to help define a differentiated value proposition to ensure a successful and sustainable DTC venture.
