VTEX and Openbravo join forces to give retailers a rapid path to omnichannel in the cloud

10/09/2020 – VTEX, recognized by IDC as the fastest-growing global commerce platform, and Openbravo, a cloud-based omnichannel platform trusted by leading retailers around the world, are very pleased to announce a new partnership that brings retailers enhanced agility and scalability for their omnichannel initiatives.

This collaboration seeks to offer a stronger end-to-end commerce proposition for merchants by leveraging omnichannel strengths from both platforms. These include flexible order management capabilities for effective omnichannel execution, as well as VTEX’s fully-integrated e-commerce capabilities and Openbravo’s comprehensive cloud-based store solution. Their combined efforts will enable retailers an accelerated digitalisation thanks to a highly-flexible technology that is key in successfully navigating the challenges imposed by COVID-19. 

The transformation towards unified commerce starts with a truly integrated user experience: retailers are shifting their priorities from channel integration to having a holistic view of their customer with the aim of better serving their needs and preferences. When coupled with a speedy delivery of personalised services across all channels, this builds brand loyalty in the long-term. Additionally, businesses can be more cost-effective through streamlining their operations. 

“Having had our teams connect for the first time at the 2020 NRF Big Show in New York City back in January, we soon found a mutual goal to bring rapid digital commerce transformation to retailers, which has been amplified by the demand currently brought about by the pandemic. Openbravo and VTEX integrated cloud solutions are flexible enough for a wide range of business scenarios. The potential of our partnership is huge, and will stretch well beyond Europe thanks to the strong presence both VTEX and Openbravo have in other parts of the globe, like Latin America and the Middle East, for example”, said Marco de Vries, CEO of Openbravo.

“Openbravo’s omnichannel solutions in Europe will strengthen VTEX’s proposition of a unified commerce experience in the region and assist European retailers in improving store operations to be compliant with social distancing measures. Merchants now have easy ways to click-and-collect, schedule store visits and pay through digital wallets and contactless right at their fingertips. This partnership comes at a perfect time – both online implementations and redesigned solutions for supporting brick-and-mortar stores are greatly needed in this «new normal»”, said Mariano Gomide, Co-CEO of VTEX.

About VTEX

VTEX is a multinational tech company that provides a global, fully integrated, end-to-end commerce solution with native marketplace and OMS capabilities. We help enterprises in retail, manufacturing, wholesale, grocery, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Our modern APIs architecture and our powerful business and developer tools allow VTEX to future-proof our customers’ businesses and free them from software updates. Major brands including Whirlpool, Sony, Carrefour, Adidas, Stanley Black & Decker, AB InBev, Nestlé and Coca-Cola Andina, plus 2,500 active online stores across 32 countries, trust VTEX to accelerate and transform their commerce. Visit www.vtex.com to learn more.

About Openbravo

Openbravo offers the cloud-based omnichannel software platform of choice by retail and restaurant chains seeking to accelerate innovation and omnichannel execution. Its flexible technology allows to achieve greater agility and innovation, with lower IT costs, for more differentiated and personalized customer experiences across all channels, through key capabilities such as a mobile POS, CRM & Clienteling, an OMS engine, price and discount management, mobile inventory or connectors with leading ERP systems, eCommerce or payment platforms for effective end-to-end omnichannel execution. Leading international brands such as BUT, Rubaiyat, Decathlon, Caroll, Sharaf DG and Toys “R” Us Iberia prefer Openbravo, which today counts over 18,000 back office users and 60,000 point of sale terminals using its solutions. To learn more visit www.openbravo.com.