Collaborative Commerce™

Collaborative
Commerce: Your
business depends on it.

Whether you sell to consumers or other businesses, you need a commerce platform that embraces digital collaboration to fuel growth, power innovation, and build relationships online.

A young blonde woman using her laptop and mobile to shop online for plants and flowers

Why Collaborative Commerce Now?

We believe that every business needs to embrace digital collaboration as the growth and innovation engine of today and tomorrow. Get the tools you need now to embrace this digital-first way of business.

Here’s what Collaborative Commerce can do for you:

Expand product assortment

Test new products, explore new markets and attract new customers by leaning on third-party suppliers and drop-ship partnerships for inventory and fulfillment.
Scale the business

Capture more sales and serve more customers by boosting channel performance through collaboration with partners, suppliers, and even competitors.
Know your customers

Gain customer insights on pain points and preferences and adapt your business strategy to meet and exceed their needs.

How Does Collaborative Commerce Work?

Collaborative Commerce is all about teaming up with customers, suppliers, channel partners, and even competitors to deliver more value to your customers.

Collaborate with customers

Give your store associates, CSRs, and field sellers the tools they need to engage customers and deliver value.

Collaborate with partners

Sell directly to customers by leaning on your network of distributors, dealers, or franchisees to offer quick and easy buying.

Collaborate with suppliers

Enable drop-ship partnerships and launch your own online marketplace to sell third-party products that drive incremental revenue without inventory overhead.

Collaborate with competitors

That’s right! Sell on marketplaces like Amazon or launch your own online marketplace to give buyers even more choice and transparency.

What is Collaborative Commerce?

Collaborative Commerce powers growth-oriented business models that are more resistant to disruptions and reduce the cost of inventory and fulfillment.