Grupo Soma became trendsetters of the fashion industry by offering a truly unified shopping experience.
A Brazilian fashion conglomerate with over 200 physical stores across nine brands, Grupo Soma desire to continuously upgrade their customer-centric approach through digital innovation.
In 2018, Grupo Soma opted to migrate to VTEX Commerce Platform, the first and only global, fully integrated, end-to-end commerce platform with native marketplace and OMS capabilities. By embracing an omnichannel approach, Grupo Soma saved expenses, time and efforts in their journey towards a superior shopping experience.
Moreover, thanks to VTEX’s flexibility, Grupo Soma could achieve their ambition of creating meaningful and productive connections –between their unique brands; between the myriad of possible sales channels; between internal business areas; between their store attendants and customers; between present and future times; and even between physical and virtual experiences.
Fulfilling that bold omnichannel vision pays off tremendously in the ever-changing retail climate.
If we hadn’t had omnichannel, the pandemic would have been catastrophic for our company.”Alisson Calgaroto, Grupo Soma Director of Technology and Innovation.
This Commerce Story will uncover: