growth between July and September 2020
times increase in digital revenue over 6 years
times growth in marketplace sellers in Q4 of 2020
Fast-fashion is a retail area that has never known stagnation, constantly growing. In 2014, C&A engaged in ecommerce, based on the need to give their fashion business a digital dimension, and chose VTEX as platform provider.
C&A has been investing in the growth of its digital presence ever since, with noticeable results in all areas of the business. Propelled by the change of the consumer profile, the fast-fashion giant decided to follow the digitalization trend, proving that the physical-to-digital changeover was the right way to go.
In 2020, the pandemic brought new and unforeseen challenges to the market, closing most of the brick-and-mortar stores throughout Brazil. The omnichannel capability allows those brick-and-mortar stores to benefit from Pickup Point and Ship-From-Store features, while checkout uses a geolocation feature that checks product availability in the distribution center nearest to the customer placing the order.
The team in charge of the digital transformation had to envision a different approach for their new digital identity, and the results are in to prove how efficient they were.
“We advanced a lot and managed to get where we wanted. C&A became more valuable and more experienced each week. We seek to improve and to deliver improvement to the customer.”Fernando Guglielmetti, Director of Ecommerce at C&A Brazil