Food is


When it comes to digital commerce, e-grocery  is one of the most unexplored sectors in the overall industry.

Here’s our two cents on what it takes to maintain a successful grocery business in today’s digital landscape.

Our vision

Food has an important role in evolution.

What we eat and how we eat tells a lot more from our culture and society than we can possibly imagine

Food retailing accounts for 8 to 10% of the overall retail share. However, in the online world, it represents no more than 3%, as grocers confront difficulties in logistics and operational costs. Nevertheless, digitalization in this sector is happening, and it is happening fast.

Shopping online for groceries provides major benefits to customers: convenience, agility, price comparison, fast checkout, and simplicity for acquiring items for a recipe or meal, including dietary-restrictive ones. As the changes in customers’ behavior starts being recognized in regards to the economic rise of a new generation, few are the companies who are able to fulfill accordingly.

The substantial differential dynamics for retailers will be lowering costs, increasing delivery speed, and providing a seamless e-grocery shopping experience through proven strategies. Some complexities will arise, but we’re here to help!

Here are the main

opportunities you should be looking at in order to say ahead of the curve.



Companies like Amazon and Walmart have been able to leverage their logistics expertise to transform a liability into a profitable and competitive advantage.



Every agent in this system has to learn to respond in a timely manner to market changes and act upon opportunity.



A viable online operation is a combination of strategy, partnerships, and integration efforts in order to solve the fragmented food industry.


We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers.

Our teams are designed to continuously and autonomously evolve our platform in order to provide a state-of-the-art experience for our customers.


Some of Our Delighted

Food and e-Grocery Customers

"The project ended up affecting and improving almost 80% of the company’s structure."
Sebastián Balbo - Ecomm Mgr Tonel Privado

Browse some of our features

VTEX Instore

VTEX InStore enhances your physical store with all the functionalities of eCommerce, allowing you to offer the same catalog, the same product information, the same prices and promotions, all the same customer data, and the same management system. This allows for full omnichannel consistency.

VTEX Insights

Through graphs, you can identify trends and correlations between different metrics, enabling you to get the most out of your commerce platform. When margins are small, being able to compare yourself to industry benchmarks can be very beneficial.

Product Catalog

Able to handle complex product catalogs with unlimited categories, products, SKUs, attributes, and variations. This makes it easy for customers to find what they need when searching for products from recipes and grocery kits, etc.


SEO is maximized and enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots.txt.



Easily tailor promotions, targeting the right customers for the most effective message. It is possible to establish pricing and promotions based on SKU quantity, for example, for maximum efficiency.

Marketplace Capabilities

You can sell your products in 20+ natively integrated marketplaces, or become a marketplace yourself. This is a great strategy to unify the fragmented food industry.

Content Management System

Unlimited layout control (HTML, CSS, JavaScript, Flash, XML) is provided so your store can look exquisite while functioning most efficiently.


Enable your customers to easily repeat previous orders on your website, making it effortless to shop while increasing your recurring sales.

Mobile First

Some VTEX clients have seen over 50% of their sales coming from mobile, so it’s crucial that your eCommerce has a highly responsive design.

VTEX Search Engine

Since customers may have to sort through thousands of SKUs, the native search appliance allows autocomplete functionalities because the ability to perform unique searches for many products is a must.

VTEX Smartcheckout

VTEX Smartcheckout PCI DSS offers a safe, 1-click-to-buy seamless experience without the need of a password, increasing conversion rates more than 25%.

Loyalty and Rewards

During the checkout process, points may be redeemed for discounts. Rewards are configured per SKU and Sales Channel. Customers also have the ability to save previous lists and repeat orders with one-click.

Add to Cart

Add to cart in the lateral, without leaving the shopping page with applicable discounts and freight promotions featured prominently

Customer Engagement Management

VTEX CEM displays dynamic content on the site based on customer behavior, segments, purchase history, or what has been sought on search engines.

Order Management System

Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place.


VTEX Logistics

Multi-docks, multi-inventory, multi-carriers per Sales Channel, Pick-up in store, and Pick-up points management with automated tracking updates. Walmart, for example, has a very successful pickup-point strategy, reducing transportation costs. This is another possibility to provide different delivery options based on geolocation.

360° Management

Easily integrate your existing ERP, CRM, WMS, or TMS for real-time product availability, delivery options, and package tracking information.

Agile by Design

Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day.


We allow our partners to focus on developing sophisticated business solutions while we do what we do best: focus on Software-as-a-Service Multi-Tenant complexities.

Security Certifications

We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes-Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by QualysGuard tool.

Think business
and we take care of the rest.

Our Customer Success team has developed great expertise through countless projects. In order to share some of that knowledge, they have transformed it into actionable insight as a framework we now call the VTEXCommerce Canvas.

Go ahead, download our canvas and start planning your growth.