Beauty is


The cosmetic industry is one of the most affected by the behavioral changes taking place in our society. Here is our two cents on what it takes to maintain a successful beauty business in today’s digital landscape.

Our vision

Beauty lies in the essential. It is the state of being pleasing to the senses

Recently, we’ve witnessed the beauty commerce industry being driven by mobility, social media, digital marketing, and the availability of information on the cosmetic productive process – from the chosen ingredients to testing methods.

Nothing escapes the well-informed customer’s eyes, who, data has shown is very willing to advocate in favor of those able to fulfill on their promises and stick to their values. Customers connect to stories on a personal level, so it is important for brands to be consistently building and supporting their storytelling with evidence. As a result of these trends,, 44% of beauty shoppers in the US are directly inspired by friends, co-workers, acquaintances, and outside influencers.

Beauty brands must understand the dynamics behind a customer’s decision and lead the conversations where they are taking place, especially in regards to marketplaces like, and social media outlets such as Facebook.

Here are the main

opportunities you should be looking at in order to stay ahead of the curve.


Be engaging

You should be able to communicate your core values effectively and empower customers so they can lead the campaign by telling your brand’s story.



Every agent in this system has to learn to timely respond to market changes and act upon opportunity.



Foster omnichannel strategies to enhance the in-store experience, while provoking greater discussion on subjects pertinent to the online dialogue.


We are here not only to offer the technology, but to establish a true partnership. We believe that differentiating ourselves only by the features we provide does not add enough value to the relationship. Software functionalities can be developed, however trust and long-lasting relationships can only be earned. Aside from a comprehensive array of capabilities, an agile methodology and a lower total cost of ownership, we at VTEX pride ourselves on being forward thinkers and market influencers, as well as consultants to our customers.

Our teams are designed to continuously and autonomously evolve our platform in order to provide a state-of-the-art experience for our customers.

Some of Our Delighted

Cosmetic Customers

"Unifying commerce is essential and one of the key factors sustaining our global expansion."
Artur Grynbaum - O Boticario's CEO

Browse some of our features

VTEX Instore

VTEX InStore allows you to reimagine your physical store, backed by the power of eCommerce using the same catalog, the same product information, the same prices and promotions, the same customer data and the same management system. It ultimately provides full omnichannel consistency.


Unlimited layout control (HTML, CSS, JavaScript, Flash, XML) is provided so your store can look exquisite while functioning most efficiently.


Allow your customers to rebuy their last purchases with the click of a button, increasing convenience and conversion rates.


SEO is enhanced via metatags, 301 redirects, canonical, friendly URL’s for all pages, HTML customization, sitemaps, and robots.txt.

Social Media Integration

Social media is one of the best ways to generate traffic, especially in regards to cosmetics. Being able to monetize this powerful channel expands your selling capabilities to a new and unforeseen level.

Marketplace Capabilitites

You can sell your products in the 2300+ VTEX Stores, 20+ natively integrated marketplaces, or become a marketplace yourself.

A/B & Multivariate Testing

VTEX offers native A/B & Multivariate Testing capabilities. These tests are conducted simultaneously to verify which version will have the best results.

Mobile First

Some VTEX clients have seen over 50% of their sales coming from mobile, so it’s crucial that your eCommerce has a responsive design.

Ratings and Reviews

85% of consumers rely on online reviews as much as they would from a friend’s recommendation. Allow your customers to build your online reputation and you will see your results increase accordingly.


VTEX SmartCheckout PCI DSS offers a safe 1-click-to-buy seamless experience without the need of a password, increasing conversion rates by more than 25%.

Loyalty and Rewards

During the checkout process, points may be redeemed for discounts. Rewards are configured per SKU and Sales Channel.

VTEX Trigger Messages

You can configure upsell, cross-sell, cart abandonment, product reviews, happy birthday notices, and credit card expiration messages with VTEX Trigger mail or SMS.

Store Performance

A study by the Aberdeen Group showed that a 1-second delay in page load time is equal to 7% less in conversions. We have a very mature technological foundation and are ceaselessly developing ways to make our platform faster.

Order Management System

Centralized order management meets customer expectations to buy, fulfill, and return goods. Customers can even alter orders already in place.

VTEX Logistics

Multi-docks, multi-inventory, and multi-carriers per Sales Channel are available. After buying through the app or website, customers will also have the option to pick-up the product at the nearest store. This method also has the possible benefit of provoking additional interest in other items in store.

360° Management

Easily integrate your existing ERP, CRM, WMS, TMS for real-time product availability, delivery options, and package tracking information.

Agile by Design

Deployments follow the agile methodology and can be as frequent as 50/day which includes: bug fixes, minor and major releases with zero-downtime, allowing your commerce platform to evolve every day.

Health Check Robot

A key component of our monitoring system is the Health Check Robot. It tests a variety of features, including the consumer journey in the web store.

Security Certifications

We are a PCI DSS Compliant company since 2013, SSAE 16 standards infrastructure audited, Sarbanes-Oxley, we have 2048 Bits Key and RSA encryption, and we are ‘low risk’ by QualysGuard tool.

Think business
and we take care of the rest.

Our Customer Success team has developed great expertise through countless projects. In order to share some of that knowledge, they have transformed it into actionable insight as a framework we now call the VTEXCommerce Canvas.

Go ahead, download our canvas and start planning your growth.