Trends

Trends

Empowering women in B2B ecommerce: Insights from executives at Mars and Pierce Manufacturing

To explore the dynamic landscape of B2B digital commerce, Daniela Jurado, EVP of North America at VTEX, engaged…

Kristin Schepici
Kristin Schepici
Trends

Grow Ecommerce Profitability by Using this Customer Profitability Matrix

We recently explored the shift that’s underway among ecommerce businesses—from a strategy centered around customer acquisition to a…

Lalo Aguilar
Lalo Aguilar
Trends

Investments to drive ecommerce profitability

We’re excited to announce the publishing of a new ecommerce whitepaper, Three Investments to Drive Ecommerce Growth. The…

Lalo Aguilar
Lalo Aguilar
Trends

Black Friday Readiness – 2022 [video]

The VTEX Customer Success team prepared a session for clients on how to plan, execute and succeed this…

Kristin Schepici
Kristin Schepici
Trends

Get inspired by brands innovating the consumer electronics ecommerce landscape

The Consumer electronics market is one of the most innovative in the ecommerce landscape. Companies in this industry…

Lalo Aguilar
Lalo Aguilar
Trends

How consumer electronics retail is evolving

The consumer electronics industry is a fascinating case of study for ecommerce: an industry in which every company…

Lalo Aguilar
Lalo Aguilar
Trends

The latest consumer electronics ecommerce trends

The consumer electronics market is one of the fastest-moving segments in ecommerce. The brands’ recognition as technologically-advanced trendsetters…

Lalo Aguilar
Lalo Aguilar
Trends

A brief history of Live Shopping

Live Shopping (LS) is widely regarded as one of the most important driving forces for ecommerce growth in…

Lalo Aguilar
Lalo Aguilar
Trends

The main Live Shopping benefits

Live Shopping (LS) is one of the most promising channels for ecommerce in the next few years. There’s…

Lalo Aguilar
Lalo Aguilar
Trends

Live Shopping trends: What 2022 brings to the table

Live Shopping (LS) has experienced tremendous growth in several markets during 2020 and 2021, in trend with most…

Lalo Aguilar
Lalo Aguilar
Trends

4 Live Shopping statistics that you need to take notice of

Live Shopping, the ecommerce experience that pairs live video streams with the capabilities of a traditional online store,…

Lalo Aguilar
Lalo Aguilar
Trends

The other faces of live shopping

As an ecommerce functionality, live shopping has been popularized in the last few years due to the digital…

Gabriela Porto
Gabriela Porto
Trends

Online marketplace: Channel cannibalization or synergy?

Ecommerce has experienced exponential growth in the last few years, pushed forward partially by the success of marketplaces…

Lalo Aguilar
Lalo Aguilar
Trends

Marketplace: Threat, trend or tale?

The number of marketplaces in the ecommerce space has exploded in the last couple of years. The trend…

Lalo Aguilar
Lalo Aguilar
Trends

Fashion NFTs: Unlocking a new virtual world for ecommerce

Civilians are going to the moon, cryptocurrency is the latest craze and virtual universes are expanding more and…

Gabriela Porto
Gabriela Porto
Trends

How cryptocurrency can change ecommerce

Cryptocurrency is one of the hottest technology trends of the past five years. The category of alternative currencies…

Lalo Aguilar
Lalo Aguilar
Trends

What are the key online marketplace features to look for?

If there is one learning that retailers can take from 2020 and 2021 is that the digital commerce…

Gabriela Porto
Gabriela Porto
Trends

How shoppable content is changing the face of online shopping

It’s a tale as old as time: brands want to be seen by their customers and target audience.…

Gabriela Porto
Gabriela Porto
Trends

IKEA on Oxford Street and the future of high-street retail

A few months ago, IKEA proudly announced that it would move into Topshop’s former flagship store on Oxford…

Andreea Pop
Andreea Pop
Trends

Marketplace vs. Dropship: How to grow sales without growing inventory

Whether you’re expanding your business or opening for the first time, inventory is one of the biggest concerns…

Kristin Schepici
Kristin Schepici
Trends

It’s time to convert more with user-generated content (UGC)

Picture yourself in your shoppers’ shoes. You are browsing an electronics ecommerce store looking for a new fridge…

Carolina Martin Guitart
Carolina Martin Guitart
Trends

Social selling in the fashion industry

Buying and selling have always been social activities. Long before social media came along, people were already engaging…

Larissa Coelho
Larissa Coelho
Trends

What’s new with Buy Now Pay Later?

We previously discussed what the Buy Now Pay Later (BNPL) phenomenon is and what it means for retail…

Andreea Pop
Andreea Pop
Trends

What is the Giving Tuesday movement and how to participate

It is safe to assume that most people are familiar with Black Friday and Cyber Monday, two of…

Gabriela Porto
Gabriela Porto