Sorana takes care of VTEX’s marketing content. She is passionate about the success stories of our customers and the innovative solutions we bring to their businesses.
Future trends in ecommerce: A brief prospective
If 2020 was for many the year of digitization, 2021 certainly belongs to the ecommerce area. While the…
How to avoid common Black Friday ecommerce malfunctions
Nothing says consumerism like Black Friday. And in light of the most recent health crisis, nothing says mass…
Whirlpool Corporation’s digital journey to global customer success
Look around. Chances are very high that either your dishwasher, microwave oven, fridge or dryer is from a…
Customer retention strategies: How to get shoppers to stay
How can I retain customers and engage them with my brand? What is the right SEO strategy to…
New technologies that are boosting the digitalization of the fashion industry
Judging by the looks of it, the increasing shift to digital shopping channels shows no sign of reversing.…
The Circular Economy model: Best practices for ecommerce
Circular economy has become an extremely popular term in recent years. It is seen as the solution to…
Run the green mile: Optimizing first and last mile delivery
The green consumerism trend is growing as consumer awareness towards combating natural resource degradation got a place on…
Romania’s first B2B study report on ecommerce
The COVID-19 pandemic has brought ecommerce platforms all over the world to the spotlight, demonstrating that they play…
What does the future of online grocery marketplaces look like?
According to a grocery analytics survey done in the US, 36% of US consumers who started shopping for…
Running a sustainable ecommerce: A higher priority than ever
While the issue of sustainability in every aspect of human life has preoccupied us for decades, the outbreak…
How do data regulations impact my ecommerce store?
Being an online retailer, you must have heard about data regulations such as GDPR (EU’s General Data Protection…
A story of superlatives: Building Carrefour’s online store on VTEX IO
Carrefour Brazil has rebuilt its ecommerce, launching a new website with higher performance in order management, marketplace, and…
What is data privacy and why is this important for ecommerce?
If you have ever sold goods by phone or a website, paid using payment terminals or internet banking,…
Project N95’s marketplace architecture got a life-saving upgrade
Project N95 is the United States’ clearinghouse for sourcing critical PPE (Personal Protective Equipment) and COVID-19 tests. In…
C&A: Fashion retail ecommerce at its finest
Propelled by the change of consumer’s profile and shopping habits, C&A commenced its digital journey to an ever-growing…
B2B marketplaces: Growing market share with collaborative commerce
Collaborative commerce marks a new way of teaming up with customers, suppliers, channel partners, and even competitors to…
Why should online retailers care about cookie consent?
The General Data Protection Regulation (GDPR) and ePrivacy Directive (ePR) affect how website owners must obtain and store…
Everscore: A brand new cannabis marketplace solving demand and supply challenges for the curious consumer
Everscore, a brand new marketplace for cannabis products, selected VTEX to create a remarkable digital experience for digital-savvy…
Dengo: The delicious experience of live shopping
Dengo’s sales of luxury chocolate are thriving during the pandemic, with a live store experience that connects the…
Composable Commerce: The new era of digital transformation
Composable Commerce is the newest and strongest player in the game of digital transformation. Every single online business…
Mission Critical: VTEX and Loop Integration unlock a new phase for Project N95 with an online marketplace
Thanks to VTEX, we are able to more effectively supply PPE through an online marketplace amid ongoing shortages…
Grupo Exito’s AI-powered intelligent search experience
Textiles, perishables, electronics, or furniture. If you can name it, Grupo Exito most probably has it. The ongoing…
Dia Sin IVA breaks records: increases orders by 5700% for VTEX stores in Colombia
Colombia’s economy has been one of the fastest-growing in Latin America. To keep the high economic growth rates…
Grupo Exito: A success story of Dia sin IVA
Sales tax in Colombia is a whopping 19%, so it was a big deal when the government announced…