Andreea Pop
Andreea Pop Editor

Andreea, currently an Editor at VTEX, has a penchant for turning even the tiniest tidbit of information into a good story, so you'll see her write a myriad of pieces, especially about commerce trends or our customers.

Written by Andreea Pop
Culture

Women in Leadership #3: Astha Malik, Growth COO at VTEX

At VTEX, we take pride in our female leadership. That’s why we kicked off our Women in Leadership…

Customer Stories

Nestlé Chile: Mixing B2E ecommerce with live shopping

Nestlé, one of the largest food companies in the world, has for the past few years successfully embraced…

Culture

Women in Leadership #2: Daniela Jurado, EMEA General Manager at VTEX

We are back with yet another installment of our Women in Leadership content series, in which we celebrate…

Culture

Women in Leadership #1: Fernanda Weiden, CTO at VTEX

At VTEX, we believe we are unstoppable together by combining our diverse backgrounds, experiences and skills to transform…

Digital Insider

Digital Insider: Maria Paula Capuzzo on digital-first organizational culture

The CPG industry is undergoing a significant shift towards digital, but such a big change is often not…

Trends

IKEA on Oxford Street and the future of high-street retail

A few months ago, IKEA proudly announced that it would move into Topshop’s former flagship store on Oxford…

Strategy

A guide to the many types of marketplaces

Marketplaces (also known as e-marketplaces or online / digital marketplaces) are an established business model in the commerce…

Strategy

The fashion marketplaces winning the ecommerce game

Online marketplaces, characterized by multiple third-party sellers selling on a single touchpoint and taking care of order fulfillment…

Strategy

Time-to-market: The trick up your digital transformation sleeve

It goes without saying that time-to-market (TTM) is incredibly significant for any digital transformation. The shorter it is,…

Strategy

The fastest ecommerce site migrations

Time-to-market (or time-to-revenue, as we sometimes call it) is incredibly important for any digital transformation project or ecommerce…

Digital Insider

Digital Insider: Diana Cardona on digital transformation challenges

While ‘digital transformation’ is arguably the most important initiative in today’s retail industry, the buzzworthy process is easier…

Customer Stories

The largest digital flower shop in Romania migrates to VTEX

The largest digital flower shop from Romania, Floria.ro, launched in 2010, chose to migrate to VTEX in order…

Trends

What’s new with Buy Now Pay Later?

We previously discussed what the Buy Now Pay Later (BNPL) phenomenon is and what it means for retail…

Customer Stories

The success of AB InBev’s ecommerce strategy

Anheuser-Busch InBev, known as AB InBev, is the world’s largest brewer. With an incredibly rich history spanning over…

Strategy

The opportunity cost of not replatforming

Replatforming an ecommerce business is often a complex, stressful and daunting task for ecommerce managers and teams. But,…

Strategy

3 VTEX ingredients for Black Friday success

Throughout our history as an ecommerce platform-provider, the annual Black Friday and Cyber Monday events have been the…

Trends

Netflix, Walmart and the new era of merchandise stores

Recently, Netflix and Walmart US announced a partnership towards opening an online store of show-inspired branded merchandise products.…

Strategy

Black Friday statistics show what to expect in 2021

An exciting yet scary realization for people in commerce is the fact that Black Friday is just around…

Product

Grow your business with VTEX’s Sales Performance Dashboard

Data insights are more important than ever and at VTEX, we’ve been constantly working on ways to provide…

Customer Stories

Mazda Motor Europe selects VTEX to power digital marketplaces in 22 countries

The automotive industry is on the edge of a new digital era and Mazda Motor Europe desires to…

Digital Insider

Digital Insider: A digital transformation podcast

Commerce and podcasts enthusiasts, rejoice! VTEX is thrilled to officially announce Digital Insider, its first globally-produced podcast series…

Customer Stories

Mondelēz: Embracing CPG ecommerce with a digital B2B2B operation

With operations in over 80 countries and iconic brands like Oreo, Milka and Toblerone in its international portfolio,…

Strategy

Learn from Dell and HP how to future-proof a consumer electronics business today

Ever wondered how to future-proof your business? Learn directly from consumer electronics leaders how to do it in…

Technology

Conversational commerce examples powered by Suiteshare

Suiteshare, which recently joined the VTEX family, is a platform that enables brands and retailers to sell and…