VTEX Customers Drive $0.9 Billion in Black Friday-Cyber Monday Sales

NEW YORK-VTEX (NYSE: VTEX), the composable and complete commerce platform for premier brands and retailers, announced today that VTEX customers reached a GMV of US$0.9 billion over Black Friday-Cyber Monday week*. Compared to 2023, orders increased 21% and GMV grew 19% in FX-neutral and 1% in USD, reflecting the impact of foreign exchange dynamics. In this edition, across the 43 countries where VTEX operates, the top-performing verticals were Electronics, Home, Furniture and decoration, and Apparel and accessories, achieving GMV FX-neutral growth of 51%, 31%, and 19%, respectively. “This Black Friday marked another robust moment for our customers worldwide, reinforcing our commitment to providing a reliable and high-performance platform that drives profitable growth and innovation in an ever-evolving market,” said Geraldo Thomaz, founder and co-CEO at VTEX. “On top of our B2C results, we’re seeing significant B2B growth, highlighting the undergoing expansion of the B2B market and the attractive opportunity we’re tapping into. This multi-channel momentum further solidifies our position as the backbone for connected commerce, poised to unlock high-growth opportunities across both B2C and B2B sectors.” “The era of complex and expensive solutions is over. Our composable and complete platform integrates all sales channels and OMS into a unified solution, enabling our customers to test, implement, optimize, and scale omnichannel strategies with agility and efficiency. We will continuously push the boundaries to optimize our customers’ conversion and investments and fuel their profitability. Seeing VTEX empower customers to succeed, outpace market growth, and achieve this with a lower total cost of ownership is incredibly inspiring and reaffirms our mission to shape the future of commerce,” he added. Along with the global sales growth, the VTEX platform has also delivered scalability, reliability, and security, giving its customers peace of mind during Black Friday- Cyber Monday week*.