Carrefour improved order conversion in 30% after successfully replatforming to VTEX
An on-time migration that resulted in a 168% improvement in Net Promoter Score (NPS), establishing a customer-centric and scalable architecture for future digital growth.
Company
Macromex is a Romanian food company that specializes in the production, distribution, and sale of a wide range of food products, including frozen foods. The company was founded in 1994 and is based in Bucharest, Romania.
Industry
Food
Solutions used
30%
increase in conversions
13
million customers
168%
improvement in Net Promoter Score (NPS)
Carrefour increased its order conversion by 30% after migrating to the VTEX platform.
As part of its digital transformation strategy, Carrefour Brazil undertook an ambitious project to become the country’s leading digital grocery. Accomplishing that goal required deploying a powerful new digital commerce solution, creating a complete migration roadmap, and engaging the right expertise to make such a complex project a success.
It would also require a cultural and process shift from monolithic operations — where the additions of any new functionality could take weeks or even months — to an environment of continuous delivery.
VTEX was chosen for the commerce platform and CI&T was tapped to lead the transformation effort. The net result? An on-time migration delivery that resulted in a 30% improvement in order conversion and a whopping 168% improvement in Net Promoter Score (NPS) while establishing a customer-centric, agile, and scalable architecture for future digital growth.
"The new platform raises the bar for Carrefour, with customer-centric processes and decisions. Our consumers' omnichannel experience is not just a trend that we have followed, but the empowerment of consumers who want options in how to do their shopping. Furthermore, this is a significant step in Carrefour's growth plans in e-commerce, in line with the company's entire digitalization strategy in the country, which has been evolving rapidly in recent months"
In this case study you’ll get an inside glimpse of how this project, in partnership with CI&T, resulted in Carrefour’s groundbreaking transformation. This commerce story will uncover:
- How Carrefour delivered a complete ecommerce platform migration in just 5 months
- The cultural and technical innovations that formed the foundation of the project’s success
- How Carrefour optimized operational processes to enable better customer experiences.