Swift (JBS) and the omnichannel challenges in the frozen food industry

Swift is a pioneer in creating quality processes for deep-freezing perishable foods. The company also encourages the development of its entire chain, such as its logistics partners.

Swift is a business unit of JBS, and its purpose is to transform the way people buy and consume protein around the globe. Known as an O2O (online-to-offline) retail, it was born with an omnichannel strategy and has been expanding its physical stores’ operations.

A VTEX client since early 2017, the brand currently has 400 physical stores in Brazil. With new investments in ecommerce and a more aggressive strategy to expand physical stores, Swift has multiplied its growth by 8 since the beginning of 2019.

The stores offer more than 400 products, including beef for daily use and barbecue, certified sustainable seafood, pork, lamb, poultry, snacks, side dishes, vegetables, desserts, barbecue spices, and much more.

Obsessed with improving the experience of its customers’ journey, the brand’s focus is precisely on new consumer habits. It is an innovative and practical proposal dedicated to people who no longer want to go to a butcher shop, talk to a butcher, or choose among several ready-made trays in a supermarket freezer.