VTEX History
VTEX - today's commerce platform of choice for bold CIOs and CEOs - started as a small Brazilian startup founded by two mechanical engineers. Here's a chronological overview of the amazing company's history.
25 years of continued evolution in numbers
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Founders
Geraldo Thomaz
Founder and Co-CEO, Geraldo has overseen VTEX’s technological advancements and product development, ensuring the platform’s continued innovation. Geraldo is a mechanical engineer and passionate about spearfishing.
Mariano Gomide
Founder and Co-CEO Mariano has overseen VTEX’s Growth (Sales & Marketing, Delivery and Support) and international expansion. Mariano is a mechanical engineer and is also passionate about spearfishing. Curious fact: Spearfishing is the sport that united both founders during the period of the Mechanical Engineering University in Rio de Janeiro, Brazil.
Late Co-founders
Gustavo Rios
Gustavo leveraged his technology background to support VTEX’s evolution and has been one of the learning developers of VTEX for many years. After years if coding, Gustavo now acts as Principal Solution Architect for flagship global projects. Curious fact: Gustavo is a heavy metal lover and a drums player. He is based in the United States, Fort Lauderdale area.
Marcelo Couto Ferreira
Marcelo played a crucial role in product development and served as Engineering Director until his early (and fair) retirement in 2022. He lives in the Miami area and dedicates his time to his family. Curious fact: Marcelo is a big e-sport player.
Alexandre Soncini
Soncini played a key role in VTEX’s expansion into the Americas, leading its entry into the U.S. market. He continues to work alongside Mariano in the Growth area of the company, focusing on strategy and corporate development. He is also a board member of Loja Integrada and Weni, independent business units owned by VTEX. He is based out of Barcelona. Curious fact: he is a former professional race car driver.
Rafael Forte
Former President of VTEX Brazil, Rafael was instrumental in strengthening the company’s operations and market position in Brazil. He led for many years the professional services area of VTEX and later became the President of VTEX Brazil. Now, Rafael works with Sonini in business and strategic development. Curious fact: Rafael is a bass player and a music lover. He plays with his band every month in a bar in São Paulo, Brazil.
Marcos Pueyrredon
Marcos was a driving force behind VTEX’s early expansion in Latin America, helping establish the company’s regional leadership. Marcos was a cofounder of Latvinia, an e-commerce platform in Argentina, and left the company to join VTEX in 2012. Now, he works with Soncini in business and strategic development. Curious fact: Marcos and his family are an opera lover, really a lover.
Offices
New York
United States
11E 44th St
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Cologne
Germany
Neumarkt Galerie, Richmodstrasse 6
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São Paulo
Brazil
Av Brigadeiro Faria Lima 4440
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These global brands are nailing it with VTEX
44%
conversion rate in customized products
100
days to launch Colgate Pro and expand digital sales operations
VTEX solutions used
50%
of orders made through the bulk order feature
Lower TCO
with a centralized platform
VTEX solutions used
24/7
support to sellers
2,000
active customers in the database
VTEX solutions used
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